It's a vehicle for updating specific aspects of a game, circumventing the need for a full title update and the red tape that comes along with it. The goal is to provide more frequent updates addressing individual problems rather than issuing massive updates periodically.
To expand on this, its used alot for online play for sliders and such in ranked games. If they feel QB accuracy is to high, they will put out a tunner update to lower it. For tuners I don't think its required to go through MS or Sony so they can just send it straight out.
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